Volkswagen Golf: Phobias

Work
Written By Soledad Amado

An integrated campaign exploring the unnerving and surreal world of fear.

A phobia is an irrational, intense and persistent fear of certain situations, things, animals, people… or of just seeing the new Golf and not being its owner.

To launch this new model, we created an integrated set of terrifying experiences that included an immersive website, pretty scary print ads and a TV campaign that featured people facing the most unbearable phobias.

Role: Creative copywriter

Agency: DDB

Creative direction: Jaume Rufach

Awards: Bronze at FIAP 2011

Soledad Amado
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