Desigual: Global Influencer Strategy
With an ambitious brand transformation in the making, Desigual needed to inspire a perception shift in "the cool kids" without alienating the many all-time fans of the brand.
My team at This Here created and implemented Desigual’s first global influencer strategy ever. Fuelled by fascinating data (and hours of scrolling), we defined the stories we wanted to tell, the wonderful, inspiring women we wanted to partner with and the type of content that would excite our local audiences across UK, Spain, Germany and Italy.
What began as an influencer marketing strategy grew into a transformation of the company's approach to data, SEO and digital communication.
Our content consistently received above-the-industry engagement and it got organically featured in prestigious magazines, blogs and the official accounts of Instagram and Instagram Japan themselves. 🙌 Proof that branded content can connect with and taste-makers.
And the cool kids loved it. 😎
Role: Creative
Agency: This Here